Makeup

Mrucha Beauty | Clean, Cruelty-Free Makeup for Bold Expression

mrucha beauty a founder of this trend beauty brand standing and looking to camera

Everything you need to know about Mrucha Beauty

What You’ll Learn in This Article:

Mrucha Beauty is a fresh and vibrant brand created by influencer and content creator Mrunal. With a vision rooted in clean, cruelty-free, and skin-conscious formulas, the brand delivers products designed to suit Indian skin tones while appealing to a global audience. Each product reflects a mix of playfulness, boldness, and nourishment perfect for everyday wear and statement looks.

1. Lip Melts | Hybrid Peptide pH Gloss

Description: A juicy and comfy gloss that adapts to your natural pH for a personalized shade. Lightweight, nourishing, and easy to wear.

  • Price: $7.80 each
  • Shades Available:
    • Toastie
    • Whimsicle
    • Fairyliscious
    • Hotlit
    • Glossicle
    • Bratsberry

2. Lush Ink Marker | Bold & Velvet-Soft

Description: A smudge-proof, velvet-soft lip color that glides effortlessly. Lightweight and precise, perfect for long wear.

  • Price: $4.70 each
  • Shades Available:
    • Ate
    • Okurr
    • Sheesh
    • Yass
    • No Cap
    • Skrrt
    • Crazyyy

3. Plush Pout + Lush Ink Combos

Description: Dynamic lip duos that combine bold pigment with plush finish. These sets are perfect for creating versatile, layered looks.

  • Price: $12.00 per set (originally $13.00)
  • Examples:
    • Goated (Sheesh & Pookie)
    • Slay (Okurr & Glow Up)
    • Espresso (Sheesh & Brownie)
    • Highkey (Skrrt & Its Giving)
    • Issa Vibe (Yass & Glow Up)
    • Saucyyy (Crazyyy & Its Giving)

4. Lush Ink + Lip Melts Duos

Description: A combination of bold lip ink and glossy melt shades for the perfect balance of drama and softness.

  • Price: $12.00 per set (originally $13.00)
  • Examples:
    • Brat Besties (Crazyyy & Bratsberry)
    • Hotter Than U (Okurr & Hotlit)
    • Slaymates (Okurr & Toastie)
    • Drama Department (Sheesh & Whimsicle)
    • Hot Chaos (Skrrt & Hotlit)
    • Digital Fairies (Yass & Fairyliscious)

5. Cloud Kiss – Airy, Clean Blush

Description: A silky, lightweight blush that melts into the skin for a natural, radiant finish. Made with clean, cruelty-free formulas.

  • Price: $7.80 to $9.00 (originally $9.00 each)
  • Shades Available:
    • Berry Bliss
    • Fig Flush
    • Mulberry Magic
    • Peachy Pop
    • Petal
    • Pink Lemonade

6. Accessories

Mrucha Beauty also offers fun and functional lifestyle products that match the brand’s playful aesthetic.

  • Girl Dinner Kits:
    • Small – $6.00
    • Standard – $12.00 (originally $13.80)
    • Large – $7.80
  • Tote-ally Rad Tote: $8.40

7. Brand Values

Mrucha Beauty stands out for its:

  • Creator-Driven Identity: Founded by Mrunal, ensuring authenticity and relatability.
  • Clean & Cruelty-Free Promise: Gentle on the skin and ethically produced.
  • Inclusive Shades: Thoughtfully developed to flatter diverse skin tones.
  • Playful Energy: Products that balance fun with quality.

Why you should Choose Mrucha Beauty products?

FeatureBenefit to You
Innovative FormulaspH-activating gloss, velvet inks, airy blush
Affordable PricingHigh-quality products at accessible prices
Versatile CombosEasy to mix, match, and customize
Ethical StandardsCruelty-free, clean, and inclusive

Final Thoughts

Mrucha Beauty isn’t just a makeup line—it’s a celebration of bold self-expression and conscious beauty. From hydrating glosses to vibrant blushes and chic accessories, the brand brings together style, comfort, and ethics at prices that make it easy to indulge.

Frequently Asked Questions About Mrucha Beauty (FAQ)

1. What makes Mrucha Beauty different from other cosmetic brands?

Mrucha Beauty stands out for its clean, cruelty-free formulations and inclusive shade range, specially designed for Indian skin tones but flattering on all complexions. Every product reflects Mrunal’s creative vision playful, bold, and effortlessly wearable.

2. Are Mrucha Beauty products cruelty-free and vegan?

Yes! All Mrucha Beauty products are 100% cruelty-free and made with clean, skin-conscious ingredients. The brand is committed to ethical beauty that’s safe for you and the planet.

3. Which product is best for beginners?

If you’re new to Mrucha Beauty, start with the Lip Melts | Hybrid Peptide pH Gloss. It’s lightweight, hydrating, and adapts to your natural lip tone for a personalized, effortless look.

4. Do the lip shades suit all skin tones?

Absolutely. Each lip color is designed with diverse undertones in mind, ensuring that every shade from “Toastie” to “Crazyyy” complements Indian and global complexions alike.

5. How long does the Lush Ink Marker last?

The Lush Ink Marker is known for its velvet-soft texture and smudge-proof formula, lasting up to 8 hours without fading or bleeding.

6. Are the products safe for sensitive skin?

Yes. Mrucha Beauty focuses on gentle, non-irritating ingredients suitable for sensitive skin. However, it’s always best to do a patch test before using any new product.


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